Compassionate Care for Reproductive Wellness

OUR MISSION

Our mission is to empower individuals and families to take control of their preconception health through expert guidance, personalized fertility support, and essential resources, helping them optimize reproductive well-being, achieve healthy pregnancies, and build thriving families.

A woman in a flowing summer dress walking along the beach, gently cradling her belly, symbolizing serenity, joy, and connection to her reproductive journey with WOVA

Holistic Reproductive Wellness


Expert Guidance

Natural Remedies

Caring Community

Access trusted fertility experts and specialists for support.

Our approach focuses on natural remedies and lifestyle changes.

Join a community to share experiences and celebrate milestones!

Our Trusted Network

Our Founder

The founder Gabriela Peytchev joyfully holding her smiling daughter in her arms, representing the personal journey and inspiration behind WOVA's mission

Gabriela Peytchev

Founder | CEO | IVF Mama

Sharing Her Story:

My journey to parenthood was anything but straightforward, and the unexpected challenges I faced reshaped my understanding of fertility and reproductive well-being in ways I never imagined. Along the way, I was deeply moved by the stories of friends who were also struggling with infertility, and their resilience opened my eyes to the emotional and physical toll it takes. As my husband and I explored ways to enhance our fertility, we embraced holistic lifestyle changes that not only improved our reproductive health but also made a real difference in our overall well-being. Through this shared experience, I recognized that fertility care often neglects the health of both partners. That realization sparked a deep desire to create a space that truly supports individuals and families on their reproductive journey, no matter where they are in the process.

  • Facing Male Factor Infertility in My 20s

    When I was in my 20s, I began planning for a family with my partner. After a year of trying to conceive without success, we were diagnosed with male factor infertility. Despite this diagnosis, I was immediately encouraged to pursue IVF treatments. However, our relationship was already strained, and it ended before we could proceed. What stood out to me during this time was how often women, even when the fertility issue is related to their male partner, are steered toward invasive procedures like IVF. There was little emphasis on holistic fertility care or preconception health, despite growing research showing their importance for improving fertility outcomes.

    Unexplained Infertility and Industry Pressures

    In my 30s, I faced another challenge: unexplained infertility with my husband. After a year of trying, a doctor recommended IVF, citing our good insurance but offering few alternative options. I felt caught in a system that sometimes prioritizes protocols over personalized care. After our first IVF cycle failed, I was encouraged to consider using an egg donor, which felt premature for us as a couple.

    Throughout this time, I learned so much from friends facing similar struggles. Many of them had chronic hormonal conditions that went undiagnosed for years—issues they discovered only after seeking help for infertility. Some were pressured into additional treatments by clinics, like add-ons to IVF, without truly exploring holistic or less invasive alternatives. While I recognize that many clinics and doctors are genuinely compassionate, I couldn't ignore how some focus on expensive treatments rather than fully exploring both partners' health and fertility before jumping to more complex procedures.

    Finding Compassion and Hope

    At 36, with a diagnosis of diminished ovarian reserve, I finally found a doctor who listened and offered thoughtful guidance. With their care and after two IVF cycles, we welcomed our daughter, Victoria.

    The Need for Holistic Fertility Support

    Through all of this, I realized how little attention was paid to the overall health of both partners in the conception process. As someone passionate about health and wellness, I dove into research and began implementing lifestyle changes to support our reproductive health. My husband was managing ongoing health challenges, while I was navigating through past trauma that had impacted our well-being and our ability to conceive. By adjusting our environment, embracing holistic practices, and consulting with wellness experts, we saw profound improvements in both our physical and emotional health. These changes not only boosted our fertility but also transformed our overall well-being.

    But the process was exhausting—I had to figure it all out on my own. There was no central place for holistic fertility support or guidance that addressed the mind, body, and lifestyle factors affecting fertility.

    Why I Created This Platform

    With over 15 years of experience in finance and business—most recently as a Global Director at companies like AppDynamics (CISCO), and Genesys—I developed a deep understanding of strategy, systems, finance, and problem-solving. But despite my corporate success, I knew my true calling was elsewhere. My journey through infertility opened my eyes to the gaps in reproductive healthcare, and I saw an opportunity to build something different—something truly impactful.

    That’s why I created this platform—to provide individuals and families with the care, information, and community they deserve when navigating the challenges of infertility and preconception health. I believe in a collaborative approach that values both traditional fertility treatments and holistic care, empowering people to make informed choices and feel supported throughout their reproductive journey.

Get in touch.

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